By webdev on June 27, 2016
Reinforcing their partnership, Swatch and Mika have released a brand new Swatch Art Special. The new work takes up the story that began with the singer’s first Swatch three years ago. The brightly colored tribal mask that graced the first design has evolved into a character by the name of MUMU, who lives together with other creatures (crowned frogs, birds, butterflies…) in a fantastic world packed full of mysterious signs and symbols. Inspired by indigenous art from Mexico,
Spain, Portugal and the Near East, Mika developed the story and design together with his sister Yasmine.
MUMU-CUCURRUCUCU (SUOZ210), a brilliant New Gent, features a luxuriously engraved, gold-colored dial with bright, geometric designs on the front and back of the silicone strap. The special packaging embeds the brand-new watch in a mysterious world full of colors and out-of-this-world designs.
“Working with Swatch was seriously fun,” says Mika. “So much of what we do is about telling stories, and the new watch is stuffed full of things that have a huge story behind them. They’re meant to provoke curiosity, so that it becomes not just a watch but a strange, mystical object.”
The worldwide release of MUMU-CUCURRUCUCU begins May 20 in Lisbon at the start of Mika’s next concert tour, which takes him from Portugal to France, Switzerland and Belgium before circling back to the United Kingdom.